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Decision-making Styles in Purchasing Sport Products: An International Comparison Between American and Korean College Students

  • Sungwon Bae

Abstract

Sports globalization is impacting the importation and exportation of sports apparel and equipment on a national and international scale. According to reported Street & Smith’s Sports Business Journal, the sport industry ranked as a top fourth industry in the United States which equaled approximately US$300,000 million in sales during 2006.1 In comparison, it revealed that South Korea had nearly US$130,000 million of sports business in 2002 (Park et al., 2004). Of the entire amount about US$26,000 million, representing 17 percent were derived from sales of sport apparel and equipment in 2002. Thus, it appears that the sports industry represents a significant and expanding consumer product market for both the United States and South Korea.

Keywords

Shopping Behavior Brand Consciousness Consumer Affair Price Consciousness Sport Industry 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Sungwon Bae 2011

Authors and Affiliations

  • Sungwon Bae

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