The Role of Space in Revenue Management

  • Sheryl E. Kimes
  • Leo M. Renaghan
Chapter

Abstract

Revenue management has been widely studied (for a review of the Revenue Management literature, see Boyd and Bilegan, 2003; McGill and van Ryzin, 1999; Weatherford and Bodily, 1992) and has been applied to a number of industries including the airline industry (Smith et al., 1992), the hotel industry (Hanks et al., 1992), the restaurant industry (Kimes et al., 1998), the golf industry (Kimes, 2000), professional services (Siguaw et al., 2003), broadcast advertising (Bollapragada et al., 2002) and meeting space (Kimes and McGuire, 2001). Companies using Revenue Management have shown a revenue increase of 2–5 percent (Hanks et al., 1992; Kimes, 2004; Smith et al., 1992).

Keywords

Customer Satisfaction Busy Period Service Experience Revenue Generation Revenue Management 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© Sheryl E. Kimes and Leo M. Renaghan 2011

Authors and Affiliations

  • Sheryl E. Kimes
  • Leo M. Renaghan

There are no affiliations available

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