It’s a Kinda Magic: Adventures in Alchemy

  • Stephen Brown
Chapter

Abstract

Many years ago, I conjured up a shopper typology. There’s nothing unusual about that, I grant you. Classifications of consumers are commonplace in marketing research. It’s more than half a century since Gregory Stone (1954) studied the behaviour of 124 female department store shoppers and divided them into four basic types – recreational shoppers, economic shoppers, ethical shoppers, apathetic shoppers – the titles of which are laudably self-explanatory.

Keywords

Social Anxiety Disorder Marketing Practice Sales Promotion Luxury Brand Marketing Science 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© contributors 2008

Authors and Affiliations

  • Stephen Brown

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