Platform War Stories

  • Brian Alleyne


Geeks have often enjoyed a fractious relationship with non-techies, but nowhere near as toxic as their relationships with other geeks who dare to have slightly different tech preferences. Geeks have always organised themselves along techno-tribal lines. Heated exchanges and tribal conflicts go back to the earliest days of personal computing. This chapter examines how platform war stories construct the ‘self’ and the ‘enemy’, and how both mindshare and market share are constructed and debated by plotting numbers as well as stories.


Platform Mindshare Plot Marketshare 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Brian Alleyne
    • 1
  1. 1.Department of SociologyGoldsmiths, University of LondonLondonUK

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