Advertisement

Platform War Stories

  • Brian Alleyne
Chapter

Abstract

Geeks have often enjoyed a fractious relationship with non-techies, but nowhere near as toxic as their relationships with other geeks who dare to have slightly different tech preferences. Geeks have always organised themselves along techno-tribal lines. Heated exchanges and tribal conflicts go back to the earliest days of personal computing. This chapter examines how platform war stories construct the ‘self’ and the ‘enemy’, and how both mindshare and market share are constructed and debated by plotting numbers as well as stories.

Keywords

Platform Mindshare Plot Marketshare 

References

  1. Acuna, N. (2012). Mindshare: Igniting Creativity and Innovation Through Design Intelligence. Henderson, NV: Onearchetype.Google Scholar
  2. Alleyne, B. (2015). Narrative Networks: Storied Approaches in a Digital Age. SAGE Publications.Google Scholar
  3. Anderson, L. (2014, January 21). Fanboys. Retrieved June 2, 2018, from https://www.theverge.com/2014/1/21/5307992/inside-the-mind-of-a-fanboy
  4. Android Overtakes Windows for First Time. (2017, April 3). Retrieved November 9, 2017, from http://gs.statcounter.com/press/android-overtakes-windows-for-first-time
  5. Anon. (2015, March). 2015: The Year of Linux. Linux Voice.Google Scholar
  6. Bagnall, B. (2017). Commodore: The Amiga Years. Variant Press.Google Scholar
  7. Bateson, G. (1935). Culture Contact and Schismogenesis. Man, 35, 178–183. https://doi.org/10.2307/2789408.CrossRefGoogle Scholar
  8. Berry, D. M. (2004). The Contestation of Code: A Preliminary Investigation into the Discourse of the Free/Libre and Open Source Movements. Critical Discourse Studies, 1(1), 65–89.CrossRefGoogle Scholar
  9. Bothwick, N. (2010a, December). 20 Reasons to Use Linux. Linux Format.Google Scholar
  10. Bothwick, N. (2010b, December). 22 Ways to Convert Your Friends to Linux. Linux Format.Google Scholar
  11. Boyd, B. (2010). On the Origin of Stories (Reprint ed.). Cambridge, MA: Harvard University Press.Google Scholar
  12. Brinkley, J. (2000, April 4). U.S. vs. Microsoft: The Overview; U.S. Judge Says Microsoft Violated Antitrust Laws with Predatory Behavior. The New York Times. Retrieved from http://www.nytimes.com/2000/04/04/business/us-vs-microsoft-overview-us-judge-says-microsoft-violated-antitrust-laws-with.html
  13. Bruner, J. (1991). The Narrative Construction of Reality. Critical Inquiry, 1–21. Retrieved from http://www.jstor.org/stable/1343711CrossRefGoogle Scholar
  14. Bruner, J. (2004). Life as Narrative. Social Research: An International Quarterly, 71(3), 691–710. Retrieved from http://socialresearch.metapress.com/index/e9dffrmjv9aq9xg5.pdf
  15. Casserly, M. (2014, October 8). 5 Reasons Why Macs Are Better than PCs. Retrieved December 17, 2017, from https://www.techadvisor.co.uk/feature/apple/5-reasons-why-a-mac-is-better-than-a-pc-115151/
  16. Chinchilla, C. (2017a, January 13). A Switchers Tale My Week with Windows – Hacker Noon. Retrieved December 4, 2017, from https://hackernoon.com/a-switchers-tale-my-week-with-windows-612ea605291
  17. Chinchilla, C. (2017b, February 20). A Switchers Tale My Weeks with Linux. Retrieved November 11, 2017, from https://hackernoon.com/a-switchers-tale-my-weeks-with-linux-deededb3b635
  18. Dormehl, L. (2013). The Apple Revolution: Steve Jobs, the Counterculture and How the Crazy Ones Took Over the World. Virgin Books.Google Scholar
  19. Economides, N. (2001). The Microsoft Antitrust Case. Journal of Industry, Competition and Trade, 1(1), 7–39. Retrieved from http://link.springer.com/article/10.1023/A:1011517724873
  20. Englich, F. (2004, July 9). Open Source Usability Is a Technical Problem We Can Solve on Our Own. Retrieved November 16, 2017, from https://www.linux.com/news/open-source-usability-technical-problem-we-can-solve-our-own
  21. Ferris, P. (1999, December 2). The Long Siege of Microsoft Fear, Uncertainty and Doubt. Retrieved November 9, 2017, from https://www.linuxtoday.com/developer/1999120200107NWSM
  22. Finley, K. (2012, August). Was Microsoft’s Empire Built on Stolen Code? We May Never Know. WIRED. Retrieved from https://www.wired.com/2012/08/ms-dos-examined-for-thef/
  23. Freiberger, P. (2000). Fire in the Valley: The Making of the Personal Computer/Paul Freiberger, Michael Swaine (2nd ed.). New York and London: McGraw-Hill.Google Scholar
  24. Garcia, J. (2017, October 24), Top 5 Linux Pain Points in 2017. Retrieved November 16, 2017, from https://opensource.com/article/17/10/top-5-linux-painpoints
  25. Gavil, A. I., & First, H. (2014). The Microsoft Antitrust Cases: Competition Policy for the Twenty-First Century. Cambridge, MA: MIT Press.Google Scholar
  26. Gillmor, D. (2016, January 4). I Moved to Linux and It’s Even Better Than I Expected. Retrieved November 11, 2017, from https://medium.com/backchannel/i-moved-to-linux-and-it-s-even-better-than-i-expected-9f2dcac3f8fb#.c0gau6svc
  27. Greant, Z., & Zickerman, J. (2005, July). How to Win Friends and Influence People, or: Effective Evangelism for Geeks. Linux Format, 68.Google Scholar
  28. Hern, A. (2017, January 7). Is It Time to SWAP Your Mac for a Windows Laptop? The Guardian. Retrieved from http://www.theguardian.com/technology/2017/jan/07/mac-windows-pc-macbook-pro-microsoft-surface-book
  29. Hirshleifer, J., Liebowitz, S. J., & Margolis, S. E. (2001). Winners, Losers & Microsoft: Competition and Antitrust in High Technology (Expanded ed.). Independent Institute, U.S.Google Scholar
  30. Hobbs, E. (2011). Performing Wilderness, Performing Difference: Schismogenesis in a Mining Dispute. Ethnos, 76(1), 109–129. https://doi.org/10.1080/00141844.2010.537757.CrossRefGoogle Scholar
  31. Kahney, L. (2006). The Cult of Mac (1st ed.). San Francisco, CA: No Starch Press.Google Scholar
  32. Kahney, L. (2014). Jony Ive: The Genius Behind Apple’s Greatest Products. London: Portfolio Penguin.Google Scholar
  33. Kelty, C. M. (2008). Two Bits: The Cultural Significance of Free Software and the Internet. Duke University Press.Google Scholar
  34. Levy, S. (2010). Hackers: Heroes of the Computer Revolution – 25th Anniversary Edition (1st ed.). O’Reilly Media.Google Scholar
  35. Lunde, P., & Stone, C. (Trans.). (2011). Ibn Fadlan and the Land of Darkness: Arab Travellers in the Far North. London: Penguin Classics.Google Scholar
  36. Markoff, J. (2006). What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry (Reprint ed.). Penguin Books.Google Scholar
  37. Marzouk, Z. (2017, April 4). Android Overtakes Windows as World’s Most Popular Operating System. Retrieved November 9, 2017, from http://itpro.co.uk/go/28419
  38. McNish, J. (2015). Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of Blackberry. New York: Flatiron Books.Google Scholar
  39. Miller, M. (2011, August 11). The Rise of DOS: How Microsoft Got the IBM PC OS Contract. PCMAG. Retrieved from https://forwardthinking.pcmag.com/software/286148-the-rise-of-dos-how-microsoft-got-the-ibm-pc-os-contract
  40. Mohr, N. (2015, September). Chromebooks Roundup. Linux Format, 202, 24–29. Retrieved from www.linuxformat.com
  41. Morrison, G. (2015, September). 9 Things Wrong with Windows 10. Linux Voice.Google Scholar
  42. Muktware. (2011). Linus Torvalds: Why Linux Is Not Successful on Desktop. Retrieved from https://www.youtube.com/watch?v=ZPUk1yNVeEI
  43. Nicholson, M. (2014). When Computing Got Personal: A History of the Desktop Computer (1st ed.). Matt Publishing.Google Scholar
  44. Polo, M. (2016). The Travels (N. Cliff, Trans., Reprint ed.). Penguin Classics.Google Scholar
  45. Robinson, B. (2013). Appletopia: Media Technology and the Religious Imagination of Steve Jobs. Waco, TX: Baylor University Press.Google Scholar
  46. Salus, P. H., & Hall, J. (2008). The Daemon, the Gnu, and the Penguin (J. C. Reed, Ed.). Reed Media Services.Google Scholar
  47. Saunders, M. (2012, October). The Great Linux Debate. Linux Format.Google Scholar
  48. Srnicek, N. (2016). Platform Capitalism. Cambridge, UK and Malden, MA: Polity Press.Google Scholar
  49. Stromberg, P. G. (1990). Ideological Language in the Transformation of Identity. American Anthropologist, 92(1), 42–56. Retrieved from http://www.jstor.org/stable/681389CrossRefGoogle Scholar
  50. Stromberg, P. G. (2008). Language and Self-Transformation: A Study of the Christian Conversion Narrative (New ed.). Cambridge University Press.Google Scholar
  51. Turner, F. (2006). From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism. Chicago, IL: University of Chicago Press.CrossRefGoogle Scholar
  52. Twitchell, J. B. (2004). An English Teacher Looks at Branding. Journal of Consumer Research, 31(2), 484–489. https://doi.org/10.1086/422125.CrossRefGoogle Scholar
  53. Vaughan-Nichols, S. J. (2010, October 14). Five Problems Linux Still Needs to Overcome. Retrieved November 16, 2017, from https://www.computerworld.com/article/2469581/network-software/five-problems-linux-still-needs-to-overcome.html
  54. Vaughan-Nichols, S. J. (2016, January 24). Linux and Open Source Have Won, Get Over It. Retrieved June 4, 2018, from https://www.zdnet.com/article/linux-and-open-source-have-won-get-over-it/
  55. Williams, O. (2013, November 10). Switching from Windows to Mac: What I Learned. Retrieved November 11, 2017, from https://thenextweb.com/apple/2013/11/10/switching-windows-mac-learned/
  56. Wood, D. (2014). Smartphones and Beyond: Lessons from the Remarkable Rise and Fall of Symbian (ebook). The Author.Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Brian Alleyne
    • 1
  1. 1.Department of SociologyGoldsmiths, University of LondonLondonUK

Personalised recommendations