Market Orientation and the Caribbean Enterprise

  • Lawrence A. Nicholson
  • Jonathan G. Lashley
Chapter
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Abstract

Micro, small, and medium enterprises (MSMEs) in the English-speaking Caribbean (ESC) are domestically focused, with a limited level of exports of goods and services. Such a situation constrains the long-term growth prospects of the region. The chapter seeks to explain some of the reasons for this limited focus from the perspective of history, policy-making, and at the enterprise level. In addition, using recent data from the ESC, the correlates of export propensity, that is, whether a firms exports or not, and export intensity, that is, the level of exporting in relation to total sales, are presented. To redress the imbalance seen, lessons from successful, internationalised, Caribbean enterprises are provided to assist in the development of indigenous, growth-oriented, entrepreneurship.

Keywords

Foreign Investor Market Orientation Export Intensity International Entrepreneurship Resource Endowment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© The Editor(s) (if applicable) and The Author(s) 2016

Authors and Affiliations

  • Lawrence A. Nicholson
    • 1
  • Jonathan G. Lashley
    • 2
  1. 1.Mona School of Business and ManagementUniversity of the West Indies, Mona CampusKingstonJamaica
  2. 2.Sir Arthur Lewis Institute of Social and Economic StudiesUniversity of the West Indies, Cave Hill CampusWansteadBarbados

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