A Systems View of Strategy – Complexity, Chaos Theory and Poised Strategy

  • Nigel Walton
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Abstract

Chapter 3 analyses some alternative approaches to strategic thinking based upon complexity and chaos theory and the concept of ‘poised’ strategy. It explains the nature and origins of systems theory and complexity theory and how poised strategies and business model innovation play an important role in modern business ecosystems. The extent to which this relatively new paradigm is appropriate for the analysis of the modern ICT sector is also considered and how it contrasts with the classical Newtonian approach that was analysed in Chapter 1 and Chapter 2 of the book. The chapter, therefore, considers what complexity theory can offer that conventional rational models cannot.

Keywords

Chaos Complexity Bounded instability Equilibrium Entropy Poised strategy 
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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Nigel Walton
    • 1
  1. 1.University of WorcesterWorcesterUnited Kingdom

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