Implications of the Western Use of Weibo and Global PR Theory

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Abstract

Implications of foreign embassies’ use of Weibo and global PR theory dissects PR strategy and tactics into several dimensions and discuss them accordingly.

Keywords

Grunig’s PR theories Public diplomacy Weibo 
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Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.University of AdelaideAdelaideAustralia

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