A Different Voice?

  • Deborah Cameron
  • Sylvia Shaw


This chapter sets out the questions to be addressed in the book as a whole. It introduces the notion of women’s ‘different voice’ as both a linguistic and a sociopolitical construct, and reviews research dealing with gender as an influence on verbal behaviour in political and other public or institutional settings. It then outlines the context and main events of the 2015 General Election campaign in the UK, including the two televised leaders’ debates which are at the centre of this book’s case study of female political leaders’ speech. The chapter ends with a brief account of the case study approach, and summarizes the aims and methods of the present study.


Different voice General Election Language ideology Male dominance UK politics Women in politics 


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Copyright information

© The Editor(s) (if applicable) and The Author(s) 2016

Authors and Affiliations

  • Deborah Cameron
    • 1
  • Sylvia Shaw
    • 2
  1. 1.Worcester CollegeUniversity of OxfordOxfordUK
  2. 2.Media DepartmentMiddlesex UniversityLondonUK

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