New Speakers and Language in the Media: Audience Design in Breton and Irish Broadcast Media

  • Stefan Moal
  • Noel P. Ó Murchadha
  • John Walsh


Focusing on Breton and Irish, this chapter analyses traditional and post-traditional linguistic variation on minority language broadcast media. The chapter assesses the manner in which minority language radio in Brittany and Ireland negotiates the linguistic and ideological environments in which they operate. The potential audience in both polities includes both traditional and post-traditional users of the relevant minority languages. In turn, the ideological stances on linguistic variation amongst these language users, and potential users, are multifarious. The ways the minority language broadcast media negotiate their linguistic and ideological climate is considered within the audience design framework.


Audience design Breton Irish Broadcast media Radio in minoritised languages 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Stefan Moal
    • 1
  • Noel P. Ó Murchadha
    • 2
  • John Walsh
    • 3
  1. 1.Department of Breton and CelticUniversité Rennes 2RennesFrance
  2. 2.School of EducationTrinity College DublinDublinIreland
  3. 3.School of Languages, Literatures and CulturesNational University of Ireland - GalwayGalwayIreland

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