Innovation Through Interaction for Bathroom Suppliers

  • Helén Anderson
  • Mike Danilovic
  • Diana Chernetska
  • Steinthor Oskarsson


Companies often build an innovation strategy that is mostly reliant on internal knowledge and resources. This can lead to failure to meet customer needs (von Hippel 1986). By interacting with customers, companies can obtain crucial information and have the opportunity to involve customers in innovation and product development processes (Füller and Matzler 2007; Hadjikhani and Bengtson 2004; Laursen 2011; von Hippel 2009).


Supply Chain Innovation Process Technology Adoption Sales Manager Product Development Process 
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Copyright information

© The Editor(s) (if applicable) and The Author(s) 2016

Authors and Affiliations

  • Helén Anderson
    • 1
  • Mike Danilovic
    • 2
  • Diana Chernetska
    • 3
  • Steinthor Oskarsson
    • 4
  1. 1.Linnaeus UniversityVäxsjöSweden
  2. 2.Halmstad UniversityHalmstadSweden
  3. 3.University of BremenBremenGermany
  4. 4.Ramböll ABGothenburgSweden

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