Using Mobile to Create Low-Cost, High-Quality Language Learning Opportunities: Lessons from India and Bangladesh
This chapter provides an overview of the issues involved in designing, implementing and measuring mobile English language learning, using a project undertaken by the British Council in South Asia as an illustrative case study. The chapter begins with a summary of the context and related m-learning projects in South Asia. It then describes the two-phase process that the British Council team undertook to develop appropriate content (using an app, interactive voice response—IVR—and SMS technology) to enable young people in India and Bangladesh to develop their English proficiency to improve their employability prospects. Finally, the authors attempt to analyse the experience in order to examine the challenges and make recommendations for future initiatives.
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