Knowledge-Representation and Network Decisions in Franchising and Online-Retailing Under Combined MN-Transferable-Utility, WTAL, Perception and Regret-Minimization Regimes

  • Michael I. C. Nwogugu


The context and motivation for this Chapter varies and is global given the extensive use of various franchising formats in more than one hundred countries. Franchising represents a substantial percentage of retail sales and total employment across the world—at least 40% of US retail sales; and substantial percentages of retail sales in the European Union (30%+); China (12%+); South American (20%+).


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© The Author(s) 2019

Authors and Affiliations

  • Michael I. C. Nwogugu
    • 1
  1. 1.EnuguNigeria

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