Laying Down the RUG: Andrew Lloyd Webber, the Really Useful Group, and Musical Theatre in a Global Economy
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Owned by British musical theatre composer Andrew Lloyd Webber, the Really Useful Group produces, licenses, records, and publishes his musicals. This synergized approach to the production and distribution of musical theatre established a new model for the industry in the 1980s. RUG’s Asia Pacific division also recognizes the profit potential in an increasingly globalized industry.