Public Diplomacy 2.0 and the Social Media

  • Petros Iosifidis
  • Mark Wheeler
Chapter
First Online:
Part of the Palgrave Global Media Policy and Business book series (GMPB)

Abstract

This chapter addresses how the social media have become a more profound force in shaping international values throughout the wider diplomatic community. It examines the changing nature of public and cultural diplomacy (PCD) within the context of evolving global communications. It also considers the extent to which the social media may facilitate the use of new ‘currencies’ of dialogue, outreach and propagation of opinion as key bargaining tools. It concludes by considering whether such employment of soft power really equates to a democratisation of foreign policies, or rather, reflects a reconfiguration of elite interests within the international order.

Keywords

Social Medium Foreign Policy Political Communication Civil Society Organisation Public Attention 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information

© The Editor(s) (if applicable) and The Author(s) 2016

Authors and Affiliations

  • Petros Iosifidis
    • 1
  • Mark Wheeler
    • 2
  1. 1.Department of SociologyCity UniversityLondonUK
  2. 2.Politics and International RelationsLondon Metropolitan UniversityLondonUK

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