Corporate and Institutional Communications
Knapp and Hulbert explore the use of ghostwriters in corporate and institutional contexts, with a more in-depth look at the practice of public relations described in Chap. 2. They begin by describing ghostwriting at the executive level, and the specific attributes needed by writers who work in this environment. They then examine the use of ghostwriters in contemporary communication contexts, including social media, and explore how willing the public is to accept this practice in the corporate world. The authors conclude by offering reflections on the practice of ghostwriting in the corporate context through the lens of the ethical framework introduced in Chap. 1.