Skip to main content

Digitalization of the Apparel Industry—The Impact of COVID-19

  • Conference paper
  • First Online:
ICT: Smart Systems and Technologies (ICTCS 2023)

Abstract

There is no denying that the outbreak of the COVID-19 pandemic affected all the industries, including the apparel industry leading to the closure of various apparel companies around the globe. Various lives were at stake due to factories’ shutdown, leading to the loss of bread for daily earners. However, digitalization played a crucial role in converting the situation into a better place over time. Digitalization changed the whole concept of selling during the pandemic, which led to the foundation of digital-based companies around the globe. Zara is one of the best examples of changing its working structure in a short period. Hence, people turned the pandemic ill-effects into their benefits due to technological advancement. Due to the outbreak, people faced many challenges like financial challenges, working structure challenges, hindrances in the application of digitalization, and many more. Nevertheless, it would be correct to state that digitalization opened the doors of various futuristic opportunities for the apparel industry.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 189.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 249.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Almeida F, Santos JD, Monteiro JA (2020) The challenges and opportunities in the digitalization of companies in a post-COVID-19 World. IEEE Eng Manage Rev 48(3):97–103

    Article  Google Scholar 

  2. Amankwah-Amoah J, Khan Z, Wood G, Knight G (2021) COVID-19 and digitalization: the great acceleration. J Bus Res 136:602–611

    Article  Google Scholar 

  3. Bloomberg (2021) Zara Owner’s Lean Business Model Helps it cope with pandemic (2020). https://www.bloomberg.com/news/articles/2020-09-16/inditex-earnings-beat-analyst-estimates-as-zara-stores-reopen. Accessed 9 Dec 2021

  4. Brydges T, Retamal M, Hanlon M (2020) Will COVID-19 support the transition to a more sustainable fashion industry? Sustain Sci Pract Policy 16(1):298–308

    Google Scholar 

  5. Castañeda-Navarrete J, Hauge J, López-Gómez C (2021) COVID-19’s impacts on global value chains, as seen in the apparel industry. Dev Policy Rev 39(6):953–970

    Article  Google Scholar 

  6. Faraj S, Renno W, Bhardwaj A (2021) Unto the breach: what the COVID-19 pandemic exposes about digitalization. Inf Organ 31(1):100337

    Article  Google Scholar 

  7. Gangoda A, Krasley S, Cobb K (2023) AI digitalisation and automation of the apparel industry and human workforce skills. Int J Fashion Des Technol Educ 1–11

    Google Scholar 

  8. Gjoni A (2021) The impact of Covid-19 on the creations of fashion designers. Arts Des Stud

    Google Scholar 

  9. Harbott A (2021) How Zara adapted fast fashion to Covid. Manage Today. https://www.managementtoday.co.uk/zara-adapted-fast-fashion-covid/innovation/article/1709103. Accessed 10 April 2021

  10. Kaplanidou A (2018) Digitalization in the apparel manufacturing process (Master’s thesis)

    Google Scholar 

  11. Shabir S, AlBishri NA (2021) Sustainable retailing performance of Zara during COVID-19 pandemic. Open J Bus Manage 9(03):1013

    Article  Google Scholar 

  12. Silvestri B (2020) The future of fashion: how the quest for digitization and the use of artificial intelligence and extended reality will reshape the fashion industry after COVID-19. ZoneModa J 10(2):61–73

    Google Scholar 

  13. Uğur NG, Akbıyık A (2020) Impacts of COVID-19 on global tourism industry: a cross-regional comparison. Tourism Manage Perspect 36:100744

    Article  Google Scholar 

  14. Zhao L, Kim K (2021) Responding to the COVID-19 pandemic: practices and strategies of the global clothing and textile value chain. Cloth Text Res J 39(2):157–172

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Venkamaraju Chakravaram .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2024 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Ratnakaram, S., Bansal, V., Chakravaram, V., Bhagavatham, H.K., Rao, V.S. (2024). Digitalization of the Apparel Industry—The Impact of COVID-19. In: Kaiser, M.S., Xie, J., Rathore, V.S. (eds) ICT: Smart Systems and Technologies. ICTCS 2023. Lecture Notes in Networks and Systems, vol 878. Springer, Singapore. https://doi.org/10.1007/978-981-99-9489-2_1

Download citation

  • DOI: https://doi.org/10.1007/978-981-99-9489-2_1

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-99-9488-5

  • Online ISBN: 978-981-99-9489-2

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics