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Revisit the Planned Behavior Theory in the Travel Sector in the Post-pandemic Context: An Empirical Study

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Proceedings of the 4th International Conference on Research in Management and Technovation (ICRMAT 2023)

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Abstract

Tourism is severely influenced by the Covid-19 pandemic; however, it has been the fastest-recovering service for recent two years. This chapter aims to employ the TPB model to explore tourists’ behavior under the post-pandemic era. Although this pandemic is the biggest global health crisis in the previous one hundred years, this theory still has well explained the behavior of travelers in Vietnam. We find that attitude, perceived behavioral control, and subjective norm can influence travel intention. Travel intention, in turn, will promote individuals’ travel behavior. Based on the research findings, the managerial implications are presented to support a faster recovery for the tourism sector.

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Authors and Affiliations

  1. Faculty of Economics and Public Management, Ho Chi Minh City Open University, Ho Chi Minh City, Vietnam

    Le Thanh Tung & Duong Tien Ha My

Authors
  1. Le Thanh Tung
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  2. Duong Tien Ha My
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Corresponding author

Correspondence to Le Thanh Tung .

Editor information

Editors and Affiliations

  1. Centre for Post-Graduate Studies, Hanoi University of Industry, Hanoi, Vietnam

    Thi Hong Nga Nguyen

  2. Gillings School of Global Public Health, University of North Carolina at Chapel, Chapel HIll, NC, USA

    Darrell Norman Burrell

  3. Department of Computer Science and Engineering, CMR Institute of Technology, Hyderabad, Telangana, India

    Vijender Kumar Solanki

  4. Accounting and Auditing Faculty, Academy of Finance, Hanoi, Vietnam

    Ngoc Anh Mai

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© 2024 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Tung, L.T., My, D.T.H. (2024). Revisit the Planned Behavior Theory in the Travel Sector in the Post-pandemic Context: An Empirical Study. In: Nguyen, T.H.N., Burrell, D.N., Solanki, V.K., Mai, N.A. (eds) Proceedings of the 4th International Conference on Research in Management and Technovation. ICRMAT 2023. Springer, Singapore. https://doi.org/10.1007/978-981-99-8472-5_7

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