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China’s Mediated Public Diplomacy in the United States

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Chinese Soft Power and Public Diplomacy in the United States

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Abstract

This chapter explores how China strategically employs mediated public diplomacy as part of its PD to improve its image among the audience in the United States through framing image in the global news media. Mediated public diplomacy, one pillar of integrated public diplomacy allows governments to shape foreign policy issues in the news and digital media to gain favorable public opinion. It highlights the significant attributes and application of mediated public diplomacy in using media subsidies to influence American public opinion regarding China. By analyzing the evidence and tactics employed by China, this chapter sheds light on how China contests and frames issues and news to enhance its reputation and relationships with the targeted nation, the United States, through strategic media communication. This chapter especially focus on the use of global news media, Chinese government controlled or sponsored media, the social media in the mediated public diplomacy.

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Notes

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    Ibid.

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    Ibid.

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  52. 52.

    Rawnsley, “To Know Us is to Love Us: Public Diplomacy and International Broadcasting in Contemporary Russia and China” 275.

  53. 53.

    Zhang Xiaoling, “Chinese State Media Going Global” 44.

  54. 54.

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  55. 55.

    Ibid., 42.

  56. 56.

    Ibid.

  57. 57.

    Lu Sun, “Development and New Approaches of Internationalizing China’s Media: A case study of China’s Global Television Network in Witness Perspective” Global Media Journal (August 16, 2018) and Xiuli Wang, Winning American Hearts and Minds: China’s Image Building Efforts in the 21st Century (Singapore: Springer, 2020): 60.

  58. 58.

    Ibid., 3.

  59. 59.

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  60. 60.

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  62. 62.

    CGTN America, https://www.facebook.com/cgtnamerica/. (Accessed on July, 29, 2023).

  63. 63.

    CGTN America, Twitter, https://twitter.com/cgtnamerica?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor accessed on July 30, 2023.

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  67. 67.

    Ibid.

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    “Sky Link TV United States” http://www.skylinktv.us/homepage, accessed on September 11, 2019.

  69. 69.

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  70. 70.

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    “Beyond Hybrid War: How China Exploits Social Media to Sway American Opinion” Insikt Group, Cyber Threat Analysis (March 6, 2019): 22.

  82. 82.

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    “Beyond Hybrid War: How China Exploits Social Media to Sway American Opinion” Insikt Group, Cyber Threat Analysis (March 6, 2019): 15.

  84. 84.

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  1. Department of Strategic Studies, Faculty of Contemporary Studies, National Defence University, Islamabad, Pakistan

    Bilal Zubair

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Zubair, B. (2023). China’s Mediated Public Diplomacy in the United States. In: Chinese Soft Power and Public Diplomacy in the United States. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-99-7576-1_4

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