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Integrating Fuzzy AHP and Fuzzy Logic in the Analysis of the Innovative Tourism Startup Model

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Knowledge Transformation and Innovation in Global Society

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Abstract

The purpose of this study is to investigate the factors that influence the success of innovative tourism enterprises. The twelve indicators were divided into four categories: Businessmen’s characteristics, market characteristics, organizational characteristics, and environment. Fourteen experts were invited to participate in the survey; by combining two methodologies, FAHP and fuzzy logic, the results indicate that the following are the most important factors that contribute to the success of tourism startups: The first ranking belongs to the businessmen characteristic. The second is market characteristics. The third position is occupied by organizational characteristics, and the fourth is by environment. In addition, the highest priority indicators include experience in the tourism industry, startup locations, government support, and consumer demand. Eight conclusions regarding innovative tourism startup models were derived from analyzing eighteen fuzzy graphs and validated by 150 entrepreneurs.

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Authors and Affiliations

  1. University of Labour and Social Affairs, Hanoi, Vietnam

    Nguyen Quang Vinh & Luc Manh Hien

Authors
  1. Nguyen Quang Vinh
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  2. Luc Manh Hien
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Correspondence to Luc Manh Hien .

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Editors and Affiliations

  1. Vice President, National Economics University, Hanoi, Vietnam

    Hoa Van Thi Tran

  2. Kyoto University, Osaka, Osaka, Japan

    Hiromi Shioji

  3. Business School, National Economics University, Hanoi, Vietnam

    Huong Lan Thi Le

  4. Shiki-shi, Saitama, Japan

    Takabumi Hayashi

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Vinh, N.Q., Hien, L.M. (2024). Integrating Fuzzy AHP and Fuzzy Logic in the Analysis of the Innovative Tourism Startup Model. In: Tran, H.V.T., Shioji, H., Le, H.L.T., Hayashi, T. (eds) Knowledge Transformation and Innovation in Global Society. Springer, Singapore. https://doi.org/10.1007/978-981-99-7301-9_12

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