Abstract
This chapter focuses on the topic of incentives for digital content contribution, exploring the effects of both monetary and non-monetary motivators on individuals’ content contribution behavior. The focus is on four specific types of digital content: reviews, crowdsourcing, creative production, and social media. By examining these content types, the chapter summarizes the motivators that can effectively incentivize their generation. The literature review reveals that while monetary incentives can be effective for some digital content, non-monetary incentives such as social recognition and intrinsic motivation may be more impactful for others. It emphasizes the need to align the type of incentive with the unique characteristics of the content and the creators’ motivations and preferences. This chapter sets the stage for the empirical analyses presented in the subsequent part of the book, which explore the social incentives and dynamics of digital content contribution, including the interplay between monetary incentives, social interaction, and content creation.
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Notes
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The FTC guideline states: “If there’s a connection between an endorser and the marketer of the product that consumers would not expect and it would affect how consumers evaluate the endorsement, that connection should be disclosed”.
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Ma, X. (2023). Incentives for Digital Content Contribution. In: Social Influence on Digital Content Contribution and Consumption. Management for Professionals. Springer, Singapore. https://doi.org/10.1007/978-981-99-6737-7_2
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