Abstract
This chapter serves as an extension to the primary content of this book by highlighting areas for future research that can build upon the topics covered in the book and expand our understanding of digital content consumption and its impact on users and the wider digital content ecosystem. In addition to offering research recommendations for digital content contribution and consumption, we have a separate section that specifically focuses on live streaming and discusses relevant topics that can be explored in this area.
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Reference
Hu, Y., Wang, K., Chen, M., & Hui, S. (2021). Herding among retail shoppers: The case of television shopping network. Customer Needs and Solutions, 8(1–2), 27–40. https://doi.org/10.1007/s40547-020-00111-8
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Ma, X. (2023). Future Research Agenda. In: Social Influence on Digital Content Contribution and Consumption. Management for Professionals. Springer, Singapore. https://doi.org/10.1007/978-981-99-6737-7_10
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DOI: https://doi.org/10.1007/978-981-99-6737-7_10
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