World Internet Media Development

Abstract

2022 saw the third year of the COVID-19 pandemic. The pandemic continues to reconstruct human life and global pattern. In the post-pandemic era that essentially features VUCA (volatility, uncertainty, complexity and ambiguity), driven by Internet and digital media, globalization deepens. The restriction on global mobility transforms Internet into a core infrastructure that meets the increasingly urgent needs of individuals, organizations and even countries for contacts and exchanges. In the past year, global Internet media bore witness to the change of “war and peace”. On the one hand, with the help of Internet technology, Tokyo Olympic Games and Expo 2020 Dubai were successfully staged after a one-year postponement, injecting vitality and hope into the world deeply trapped in the COVID-19 pandemic. The digital transformation of Beijing Winter Olympics, the first Olympic event to achieve full cloud live broadcasting in the 100-year history of Olympics, aroused the widest attention from global Internet in an unprecedented way. On the other hand, the outbreak of the Russian-Ukrainian conflict not only posed new challenges to the international community geopolitically, but also made the conflict an “algorithm cognitive warfare” dominated by Internet social media to a certain degree. Different from traditional warfare, the algorithm-driven cognitive warfare directly instigated public emotion. Besides, strategic issues were set to guide public cognitive tendency.