Abstract
This study explores the relationship between non-Muslim business actors and halal product regulation. The Halal Product Guarantee (HPG) was implemented in Indonesian state law to create the awareness and acceptance of non-Muslim business actors. To increase their economic value, Muslim and non-Muslim business actors should produce, distribute, and sell products which have test-passed halal criteria. This political-economic paradigm is essential for non-Muslim business actors being trapped in a sectoral and ideological framework. The qualitative approach adhered to the triangle parameter and was applied as an individual analysis unit for non-Muslim business actors in Yogyakarta and Semarang, Indonesia. Data were collected through in-depth interviews, observations, and documentation. This study identified a common thread between halal issues and their status as non-Muslim business actors. First, non-Muslim business actors do not interpret halal products as beneficial socio-economic interests for enhanced economic circulation. Second, they follow a sectoral and ideological framework cantered solely on Islamic interests, causing social issues. These two findings emphasize the state's role in socialization and negotiations, specifically with these business actors. Therefore, the implementation of Halal Product Guarantee Law was justified as common ground for enhancing economic value and community welfare.
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Koeswinarno, Sujibto, B.J., Fakhruddin, M., Atieqoh, S. (2023). Non-Muslim Acceptance of Halal Products in the Context of Business Development. In: Rafiki, A. (eds) Digitalization in Halal Management. Contributions to Environmental Sciences & Innovative Business Technology. Springer, Singapore. https://doi.org/10.1007/978-981-99-5146-8_13
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