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Unpacking the Potential of Crowdsourcing via Social Media to Foster New Product Development Among Small and Medium-Sized Enterprises

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Open Innovation in Small Business

Abstract

The focal point of this chapter is to explore the potential of social media-enabled crowdsourcing capabilities for new product development in small and medium-sized enterprises (SMEs). The proposed research methodology utilizes a content analysis approach to analyze the relevant literature. The study anticipates to establish the empirical relevance of crowdsourcing in new product development by leveraging the capability of social media platforms. In addition, the study seeks to explore the relationship between crowdsourcing capability and new product development while considering the moderating effect of company size and type of business. Through this comprehensive exploration, we intend to make a significant contribution to the existing knowledge on crowdsourcing in marketing from a theoretical perspective. The study is expected to present an initial framework for future research in this area.

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Authors and Affiliations

  1. Universitas Pembangunan Panca Budi, Medan, North Sumatera, Indonesia

    Muhammad Dharma Tuah Putra Nasution, Pipit Buana Sari, Henry Aspan & Yossie Rossanty

Authors
  1. Muhammad Dharma Tuah Putra Nasution
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  2. Pipit Buana Sari
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  3. Henry Aspan
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  4. Yossie Rossanty
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Corresponding author

Correspondence to Muhammad Dharma Tuah Putra Nasution .

Editor information

Editors and Affiliations

  1. Universitas Medan Area, Medan, Indonesia

    Ahmad Rafiki

  2. ICD Business School of Paris, Groupe IGS, Halifax, NS, Canada

    Léo-Paul Dana

  3. Universitas Pembangunan Panca Budi, Medan, Indonesia

    Muhammad Dharma Tuah Putra Nasution

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Nasution, M.D.T.P., Sari, P.B., Aspan, H., Rossanty, Y. (2023). Unpacking the Potential of Crowdsourcing via Social Media to Foster New Product Development Among Small and Medium-Sized Enterprises. In: Rafiki, A., Dana, LP., Nasution, M.D.T.P. (eds) Open Innovation in Small Business. Contributions to Environmental Sciences & Innovative Business Technology. Springer, Singapore. https://doi.org/10.1007/978-981-99-5142-0_9

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