Abstract
The study was conducted with the aim of exploring the factors that impact the implementation of BDA as well as the usage of BDA in two industries of interest, i.e., the manufacturing and construction industries. In particular, the study narrowed down the organizations in the research to only involve SMEs, thereby providing a fair base of comparison while truncating financial factors. The study adopted a modified technology-organizational-environmental (TOE) model. The study was conducted using content-based approaches. We expected that the study of SMEs in the manufacturing and construction industries may have positively and significantly influenced the strongest parameters for BDA adoption and ultimately contributed to enriching theoretical and practical development.
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Ariffin, K.H.K., Ahmad, N., Paramasivan, S., Pahlufi, C.K., Rossanty, Y. (2023). Comparing Critical Factors for Big Data Analytics (BDA) Adoption Among Malaysian Manufacturing and Construction SMEs. In: Rafiki, A., Dana, LP., Nasution, M.D.T.P. (eds) Open Innovation in Small Business. Contributions to Environmental Sciences & Innovative Business Technology. Springer, Singapore. https://doi.org/10.1007/978-981-99-5142-0_8
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