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Digital Strategies and Policy Approach for Small Medium Micro Business Development in Indonesia

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Open Innovation in Small Business

Abstract

The utilization and implementation of Information and Communication Technology (ICT) for Micro-, Small and Medium-sized Enterprises (M-SMEs) is a widely discussed topic. MSMEs in Indonesia face a multitude of challenges that are not limited solely to the adoption and sophistication of technology. Furthermore, ICT needs to be developed in a way that increases its competitiveness and robustness, to effectively drive sustainable development and bridge the digital divide that exists in countries like Indonesia. The Indonesian government has conducted a public briefing through Law No. 19 of 2016 and Presidential Regulation No. 74 of 2017 on information and electronic transactions and the National Electronic-Based Trading System Roadmap, respectively. These two frameworks were created to emphasize the importance of leveraging ICT to achieve economic growth. Stakeholders are promoting ICT firm growth through formal measures. A review of government initiatives is needed for success. This research aims to fill gaps to reach desired outcomes, to understand the adoption and spread of innovation among MSMEs, and to help them thrive in a rapidly evolving global market. The study involves experts who provide guidance and insights. The findings show that MSMEs need support in implementing and deploying ICT, due to low technology literacy and inadequate technical and operational management. To make the best use of resources, ICT policies for MSMEs should embrace both proactive and reactive methods and foster strategic alliances for human capital innovation. Policymakers should prioritize a flexible environment, breaking down sectoral barriers, and enhancing collaboration between universities, research institutions, industries, and MSMEs.

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Acknowledgements

We are deeply grateful to all those who made this research possible. Our sincere thanks address to the Research Institute of Informatics Application and Public Communication, Ministry of Communication and Informatics of Indonesia, our previous place of work before we move to the National Research and Innovation Agency of Indonesia, for their funding and support throughout the research process. We also appreciate the collaboration with the Directorate of Business Development and Incubation, University of Gadjah Mada under leadership of Mr. DR. Hargo Utomo, MBA, M.Com and extend our gratitude to the scholars there who kindly shared their valuable time and expertise with us. This research would not have been successful without the collective effort and support of everyone involved.

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Correspondence to Ahmad Budi Setiawan .

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Setiawan, A.B., Karman, Nugroho, A.C., Dunan, A., Mudjiyanto, B. (2023). Digital Strategies and Policy Approach for Small Medium Micro Business Development in Indonesia. In: Rafiki, A., Dana, LP., Nasution, M.D.T.P. (eds) Open Innovation in Small Business. Contributions to Environmental Sciences & Innovative Business Technology. Springer, Singapore. https://doi.org/10.1007/978-981-99-5142-0_5

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