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Consumer Behavior in the Metaverse

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Metaverse

Part of the book series: Studies in Big Data ((SBD,volume 133))

Abstract

In a world where all living things have consumer identities, and this varies according to the periods, it is normal for people to have differentiations in their consumer behavior in accordance with the “Metaverse” environment. Consumer behaviors that are unique to the “Metaverse” are expected to vary from sectors, product types, and psychological situations to sociological phenomena. Consumer behavior in the “Metaverse”, which first started in gaming, event management, marketing communications, corporate marketing, architectural products, real estate, and money markets, is becoming increasingly widespread. Cultural heritage marketing, service, and commodity consumption in the health sector, cosmetics, and personal care, jewelry sectors are among the most up-to-date developments. Immersive consumption, content creation, decentralization, and development of behaviors with personalized dimensions are among the prominent aspects. The end of the sustainability debate and the unlimited power of the consumer to determine their behavior by existing in a different universe will be one of the main issues to be emphasized. It is necessary to emphasize the importance of ease, flexibility, and interactive activity as compelling and varied as the positives. Metaverse, along with its features that emphasize the immersive consumption, and uniqueness of each consumer, can develop creativity in consumer behavior, on the other hand, it may harbor the risk of alienation from self-identities. In the “Metaverse” which already emphasizes enjoyment, pleasure, speed, and agility, a preparation for some forward-looking hazards will enhance validity, value, meaning, and the benefits of the context.

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Authors and Affiliations

  1. Izmir Demokrasi University, Izmir, Türkiye

    Fatma Irem Konyalioglu

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  1. Fatma Irem Konyalioglu
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Correspondence to Fatma Irem Konyalioglu .

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Editors and Affiliations

  1. Ankara University, Ankara, Türkiye

    Fatih Sinan Esen

  2. Endicott College of International Studies, Woosong University, Daejeon, Korea (Republic of)

    Hasan Tinmaz

  3. College of Engineering Technology Management (ETM), Oregon Institute of Technology (Oregon Tech), Oregon, OR, USA

    Madhusudan Singh

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Konyalioglu, F.I. (2023). Consumer Behavior in the Metaverse. In: Esen, F.S., Tinmaz, H., Singh, M. (eds) Metaverse. Studies in Big Data, vol 133. Springer, Singapore. https://doi.org/10.1007/978-981-99-4641-9_11

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