Abstract
In 1998, RT-Mart opened its first hypermarket in Shanghai. In the following ten years, RT-Mart’s turnover had achieved explosive growth by virtue of its strategy of opening stores in second and third-tier cities, an extremely refined store operation plan, and a mixed management model of centralized headquarters and decentralized stores.
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Chen, F. (2023). RT-Mart: A Digital and Intelligent Leader in the Retail Industry. In: Zhizhuan Business Research Institute (eds) How Digital Intelligence Drives Business Growth. Management for Professionals. Springer, Singapore. https://doi.org/10.1007/978-981-99-4299-2_21
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DOI: https://doi.org/10.1007/978-981-99-4299-2_21
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Publisher Name: Springer, Singapore
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Online ISBN: 978-981-99-4299-2
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