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Value Realization from the Perspective of Customers and Users

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Value Realization in the Phygital Reality Market

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Abstract

We begin with reviewing the accumulation and expansion of studies relevant to value realization from the perspective of customers and users. Customer value is the overall assessment of the utility and benefit of a service or product based on customer perception, and the value that customers are willing to pay. Consumers are arbiters of value. Therefore, value realization can be supposed to occur when a service or product provides value to customers or users and they will pay for it. The evaluation regarding the value of a service or product is not accomplished by the provider or producer, but by its users or customers. The idea that the realization of value created and delivered via providers or producers is ultimately established as perceived value by customers or users, is widely accepted. We will elaborate on the concepts of consumer behavior, characteristics of new technologies, the issues of value creation and value realization, and customer acceptance and resistance to new technologies.

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  • 08 February 2024

    A correction has been published.

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Authors and Affiliations

  1. Graduate School of Business Administration, Kobe University, Kobe, Japan

    Lin Huang

  2. Department of Digital Media Design, Jiangxi University of Finance and Economics, Nanchang, China

    Biao Gao

  3. The Logistics and E-Commerce School, Zhejiang Wanli University, Ningbo, China

    Mengjia Gao

Authors
  1. Lin Huang
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  2. Biao Gao
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  3. Mengjia Gao
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Huang, L., Gao, B., Gao, M. (2023). Value Realization from the Perspective of Customers and Users. In: Value Realization in the Phygital Reality Market. Kobe University Monograph Series in Social Science Research. Springer, Singapore. https://doi.org/10.1007/978-981-99-4129-2_2

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