Security Management on Big Data of Business

Abstract

In recent years, big data technology has been widely used in many ways of daily life, including of business intelligence, medical service, etc. Big data technology can be used to store and analyze valuable historical information of consumers, so as to strengthen the understanding of customer’s needs, better grasp the market trend, help enterprise decision makers to better formulate scientific and reasonable marketing strategies, and achieve accurate and personalized recommendation programs. Although big data technology has broad applications, there are still many data security problems that need to be solved: For the consideration of data privacy, it is difficult to break the barriers between different e-commerce platforms, thus forming many “data silos”; Second, due to the electricity business enterprise storing a lot of customer’s information, such as user id, contact information, credit card numbers and consumption records, the data leakage will result to a big impact on consumers.