Abstract
Paddy production is an important sector for the country as it ensures food security. The National Agrofood Policy (NAP), 2011–2020, emphasises the importance of increasing domestic rice production to ensure an adequate rice supply. Meanwhile, NAP 2.0 (2021–2030), which is expected to be launched in 2021, will focus on addressing issues of productivity, production costs, and dependence on the labour force. This policy will include efforts to modernise the agricultural sector in line with the development of technology and the Industrial Revolution 4.0. Integrated agricultural technologies of a “high-tech” nature will be integrated into the sectors below NAP 2.0 as part of the emphasis on technology and applications. Rice production is a nation’s staple food source, so adopting advanced technology in agricultural production is crucial, especially in developing countries like Malaysia. In addition to ensuring the sufficiency of the national food supply and its sovereignty, consistent yields and returns can also improve the living standards of current rice entrepreneurs as well as attract new ones, especially from the younger generations. Therefore, this study was conducted to assess the level of acceptance of technology and innovation among rice farmers in Kelantan. Using SmartPLS analysis, the sample size is 45 farmers in Kelantan. As a result of the study, it was found that farmers are generally eager to adopt MARDI and KADA technology and innovations.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ajzen, I.: The theory of planned behavior. Organizational Behavior and Hu- man Decision Processes, 50(2), 179–211. Retrieved from https://www.sci-encedirect.com (1991).
Anderson, J. C., Gerbing, D. W.: Structural equation modeling in practice: A review and recommended two-step approach. Psychological bulletin Vol 103(3), pp. 411 (1988).
Budi I. S., Satyanto K. S., Hanhan A. S., Gardjito.: Wireless Automatic Irrigation To Enhance Water. In Regional Symposium on Engineering & Technology, pp. 1–16(2011).
Fishbein, M., Ajzen, I.: Belief, attitude, intention, and behavior: An introduction to theory and research. Philosophy and Rhetoric, 10(2) (1977).
Fu, J., Liu, J., Tian, H., Li, Y., Bao, Y., Fang, Z., Lu, H.: Dual attention net- work for scene segmentation. In Proceedings of the IEEE/CVF conference on computer vision and pattern recognition pp. 3146–3154 (2019).
Goodhue, D. L., Thompson, R. L.: Task-technology fit and individual performance. MIS quarterly, 213–236 (1995).
Green, S. B.: How many subjects does it take to do a regression analysis. Multivariate behavioral research, 26(3), 499–510 (1991).
Hahn, E. D., Ang, S. H.: From the editors: New directions in the reporting of statistical results in the Journal of World Business. Journal of World Business, 52(2), 125–126 (2017).
Hair Jr, J. F., Sarstedt, M., Hopkins, L., Kuppelwieser, V. G.: Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review. (2014).
Hair Jr, J. F., Sarstedt, M., Ringle, C. M., Gudergan, S. P.: Advanced issues in partial least squares structural equation modeling. saGe publications. (2017).
Hair, J. F., Risher, J. J., Sarstedt, M., Ringle, C. M.: When to use and how to report the results of PLS-SEM. European business review, 31(1), 2–24 (2019).
Henseler, J., Müller, T., Schuberth, F.: New guidelines for the use of PLS path modeling in hospitality, travel, and tourism research. In Applying partial least squares in tourism and hospitality research. Emerald Publishing Limited. (2018).
Hulland, J., Baumgartner, H., Smith, K. M.: Marketing survey research best practices: evidence and recommendations from a review of JAMS articles. Journal of the Academy of Marketing Science. (2017). https://doi.org/10.1007/s11747-017-0532-y.
Jaffar, M. A., Musa, R.: Determinants of attitude towards Islamic financing among halal-certified micro and SMEs: A preliminary investigation. Procedia-Social and Behavioral Sciences, 130, 135–144 (2014).
Kumar, S., Luthra, S., Haleem, A.: Customer involvement in greening the sup- ply chain: an interpretive structural modeling methodology. Journal of Industrial Engineering International, 9(1), 1–13 (2013).
Luh, P. S., Bambang, J.: Implementation of SRI (System of Rice Intensification) for Increasing Paddy Production and Smallholder Self-Sufficiency. Proceedings ICAM, ISSN: 978-602-9030-09-9 (2012).
Mackenzie, N., Knipe, S.: Research dilemmas: Paradigms, methods and methodology. Issues in educational research, 16(2), 193–205 (2006).
Maddux, J. E., Rogers, R. W.: Protection motivation and self-efficacy: A re- vised theory of fear appeals and attitude change. Journal of experimental social psychology, 19(5), 469–479 (1983).
Ngah, A. H., Ramayah, T., Ali, M. H., Khan, M. I.: Halal transportation adoption among pharmaceuticals and cosmetics manufacturers. Journal of Islamic Marketing. (2019).
Noltze, M., Schwarze, S., Qaim, M.: Understanding the Adoption of Systemic Innovations in Smallholder Agriculture: The System of Rice Intensification (SRI) in Timor Leste (2011).
Nordin, N., Nordin, N.N., Nordin, N.I.A., Nordin, N.F., Ewan, E.E.: Factor Acceptance of Technology in Assisting Entrepreneurs with Disabilities (PWDs) Through the Development of “Smart 3-Wheel Bike”. In: Alareeni, B., Hamdan, A. (eds) Financial Technology (FinTech), Entrepreneurship, and Business Development. ICBT 2021. Lecture Notes in Networks and Systems, vol 486. Springer, Cham. https://doi.org/10.1007/978-3-031-08087-6_51 (2022).
Onumah, E. E., Addey Owusu, P., Mensah-Bonsu, A., Acquah Degraft, H.: Rice price volatility and transmission: implications for food security in Ghana. Cogent Economics & Finance, 10(1), 2085605. (2022).
Schultz, T. W.: On economics and politics of agriculture. Bulletin of the American Academy of Arts and Sciences, 10–31 (1978).
Sunding, D., Zilberman, D., Howitt, R., Dinar, A., MacDougall, N.: Measuring the costs of reallocating water from agriculture: A multi‐model approach. Natural Resource Modeling, 15(2), 201–225 (2002).
Tam, C., Oliveira, T.: Performance impact of mobile banking: using the task-technology fit (TTF) approach. International Journal of Bank Marketing. (2016).
Teo, T. S., Men, B.: Knowledge portals in Chinese consulting firms: a task–technology fit perspective. European Journal of Information Systems, 17(6), 557–574 (2008).
Uphoff, N.: The Development of the System of Rice Intensification. Vol. 3, 119–125, International Potato Center UPWARD and International Development Research Centre, Ottawa (2005).
Yunos, R. M., Mahmood, C. F. C., Abd Mansor, N. H.: Understanding mechanisms to promote halal industry-the stakeholders’ views. Procedia-Social and Behavioral Sciences, 130, 160–166 (2014).
Acknowledgement
Geran Penyelidikan Universiti Malaysia Kelantan (UMK FUND) Teknologi Dan Inovasi Dalam Penanaman Padi Di Kelantan R/FUND/A0100/01695A/001/2022/01038
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Nordin, N.N. et al. (2023). Adoption of Technologies and Innovations for Sustainable Rice-Paddy Farming in Kelantan. In: Yusoff, M.N.H. (eds) Industry Forward and Technology Transformation in Business and Entrepreneurship. InCEBT 2022. Springer, Singapore. https://doi.org/10.1007/978-981-99-2337-3_27
Download citation
DOI: https://doi.org/10.1007/978-981-99-2337-3_27
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-99-2336-6
Online ISBN: 978-981-99-2337-3
eBook Packages: Business and ManagementBusiness and Management (R0)