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Sootoo Network: Technology-Driven Business Model Change of New Media Enterprises

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Part of the Management for Professionals book series (MANAGPROF)


The mobile Internet ecosystem with WeChat, Toutiao, and Tiktok as platforms is accelerating the transformation of new media and new marketing formats. With the development of mobile Internet, big data, and artificial intelligence, technology is driving the continuous innovation and organizational transformation of new media. Beijing Sootoo Network Technology Co., LTD. (hereinafter referred to as “Sootoo Network”) has been constantly innovating since its establishment for 12 years, insisting on the accumulation and precipitation in the direction of new media operation, content marketing, and technology upgrading. Taking Sootoo network as a typical case, this article studies its existing business organizational changes, industry background, and problems faced by the organization. We also pay attention to how sootoo network explores favorable business opportunities in advance under the specific market environment, and can quickly transform and upgrade when every “tuyair” comes.


  • Technology-driven
  • New media
  • Big data
  • Artificial intelligence (AI)

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© 2023 Xi'an Jiaotong University Press

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Cheng, X., Yang, B., Wang, K. (2023). Sootoo Network: Technology-Driven Business Model Change of New Media Enterprises. In: Zhang, J., Ying, K., Wang, K., Fan, Z., Zhao, Z. (eds) Innovation of Digital Economy. Management for Professionals. Springer, Singapore.

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