The Rapid Rise of Social E-commerce Pinduoduo—An Analysis of Its Business Model

Abstract

In the era of digital economy, the e-commerce industry is developing rapidly. As a dark horse under the social dividend in the mobile internet era, Pinduoduo went public in the United States only three years after its establishment, and its market value reached trillions only five years after its establishment. Based on this, this paper combs the relevant research on business model innovation by domestic and foreign scholars, and analyzes the development path of Pinduoduo’s business model based on relevant theories.