Evaluation of an African Indigenous Language Programme on Poly Ilaro 92.1 FM, Ogun State Nigeria

Abstract

The study was a formative programme evaluation in nature. It was carried out using an established evaluation model—CIPP Model to ascertain how the indigenous language radio stations or radio stations that are using indigenous languages for their programmes are faring. Specifically, this study evaluated a programme known as Asa ati Ise Ile Yoruba (The customs and traditions of Yoruba people) on Poly Ilaro 92.1 FM. Qualitative approach was used. In-depth interview was used to gather data from the presenter of the programme and a few listeners that the researchers were able to reach were interviewed. Twenty-four episodes of the programmes were content analysed as well. The study revealed that the objectives of Asa ati ise on Poly 92.1 FM were well spelt out to reflect the advocacy and struggle to decolonize media space and revitalize indigenous languages, customs and traditions. Financial and material resources were inadequate for the programme and the presenter was the only one handling the programme since its inception in July 2020. The items treated so far were in line with the objectives of the programme but only that the programme dwelt more on the sixth objective of the programme than others. However, the study revealed that listeners were always at home with the programme and it has significant impacts on them and such impacts of the programme were noticed especially in the area of homes and families. The presenter should consider touching on other objectives of the programme in order not to be one sided. The presenter should also involve experts to discuss issues on the objectives of the programme to avoid the monotony of weekly presentations. Also, varieties could be included in the programme such as quiz competition, treatment of Yoruba ancient and significant events.