Principles of E-Commerce Production

Abstract

In this chapter, e-commerce production is classified into four parts: “product traceability”, “brand building”, “standard building”, and “production management”. Firstly, this paper introduces e-commerce products. Starting from the classification and definition of traditional products, this paper discusses the definition, attribute, and innovation of e-commerce products in detail, and introduces the traceability system of e-commerce products. Then it introduces the brand from “geographical identification”, “brand identification”, and “brand maintenance”, and tells the whole process of e-commerce products brand building. Through this chapter, you can understand the relevant principles of four parts of e-commerce production: product traceability, brand building, standard construction, and production management. Be familiar with the mathematical methods and classification methods used in the four parts of “product traceability, brand building, standard construction, and production management”. Master the definition, model, and influence in the four parts of “product traceability, brand building, standard building, and production management”.