Abstract
In this chapter, we explain different kinds of situation analysis which should be done for digital marketing management along with useful frameworks and principles that should be considered during the analysis. Next, we talk about various objectives of digital marketing which are considered as the basis of formulating strategies. Then, we discuss digital marketing strategies and the necessary decisions that should be made while formulating these strategies.
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Notes
- 1.
Point of sale.
- 2.
Word of mouth.
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Aghazadeh, H., Khoshnevis, M. (2024). Digital Marketing Analysis and Strategy. In: Digital Marketing Technologies. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-97-0607-5_2
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DOI: https://doi.org/10.1007/978-981-97-0607-5_2
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