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Subaltern Agencies, Marketing Communications, and Counter Discourses in the Postcolony

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Postcolonial Marketing Communication

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Abstract

Global orders of marketization, across the world and the borders, had been adequately promoted through neoliberal channels, both being closely linked together and effective in imagining markets and commodifying products and services where none existed before.

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Authors and Affiliations

  1. Alliance School of Liberal Arts, Alliance University, Bangalore, Karnataka, India

    Arindam Das

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  1. Alliance School of Business, Alliance University, Bangalore, Karnataka, India

    Arindam Das

  2. Marketing, Xavier School of Management, Jamshedpur, Jharkhand, India

    Himadri Roy Chaudhuri

  3. Marketing, Adam Smith Business School, University of Glasgow, Glasgow, Lanarkshire, UK

    Ozlem Sandikci Turkdogan

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Das, A. (2024). Subaltern Agencies, Marketing Communications, and Counter Discourses in the Postcolony. In: Das, A., Chaudhuri, H.R., Turkdogan, O.S. (eds) Postcolonial Marketing Communication. Springer, Singapore. https://doi.org/10.1007/978-981-97-0285-5_7

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