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Postcolonial Marketing Communication: An Indian Perspective

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Author information

Authors and Affiliations

  1. Indian Institute of Management Tiruchirappalli, Tiruchirappalli, 620024, India

    Hari Sreekumar

  2. Marketing and Consumption, Birmingham Business School, University of Birmingham, Edgbaston, Birmingham, B15 2TT, UK

    Rohit Varman

Authors
  1. Hari Sreekumar
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  2. Rohit Varman
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Corresponding author

Correspondence to Hari Sreekumar .

Editor information

Editors and Affiliations

  1. Alliance School of Business, Alliance University, Bangalore, Karnataka, India

    Arindam Das

  2. Marketing, Xavier School of Management, Jamshedpur, Jharkhand, India

    Himadri Roy Chaudhuri

  3. Marketing, Adam Smith Business School, University of Glasgow, Glasgow, Lanarkshire, UK

    Ozlem Sandikci Turkdogan

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Sreekumar, H., Varman, R. (2024). Postcolonial Marketing Communication: An Indian Perspective. In: Das, A., Chaudhuri, H.R., Turkdogan, O.S. (eds) Postcolonial Marketing Communication. Springer, Singapore. https://doi.org/10.1007/978-981-97-0285-5_5

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