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Neocoloniality of Marketing Communications in the Global South

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Postcolonial Marketing Communication

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Abstract

Marketing communications, like other cultural products and popular culture, shape and are shaped by the society that produces them. They mirror the predominant values, worries, aspirations, and ideals of a society.

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Author information

Authors and Affiliations

  1. Bilkent University, Ankara, Turkey

    Güliz Ger

  2. Skema Business School, Lille, France

    Güliz Ger

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  1. Güliz Ger
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Correspondence to Güliz Ger .

Editor information

Editors and Affiliations

  1. Alliance School of Business, Alliance University, Bangalore, Karnataka, India

    Arindam Das

  2. Marketing, Xavier School of Management, Jamshedpur, Jharkhand, India

    Himadri Roy Chaudhuri

  3. Marketing, Adam Smith Business School, University of Glasgow, Glasgow, Lanarkshire, UK

    Ozlem Sandikci Turkdogan

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© 2024 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Ger, G. (2024). Neocoloniality of Marketing Communications in the Global South. In: Das, A., Chaudhuri, H.R., Turkdogan, O.S. (eds) Postcolonial Marketing Communication. Springer, Singapore. https://doi.org/10.1007/978-981-97-0285-5_2

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