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A Post-socialist Reading of Displaced Images from the Global South: The Case of Roma, Eastern Europe’s Oriental Other

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Postcolonial Marketing Communication

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Abstract

Consumer research studies illuminate how visual media and marketing representations can disempower and marginalize some social groupings and reinforce existing oppressive categorizations and power relations.

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Author information

Authors and Affiliations

  1. University of Leicester, Leicester, UK

    Cristina Galalae

  2. Queen Mary University of London, London, UK

    Tana Licsandru

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  1. Cristina Galalae
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  2. Tana Licsandru
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Correspondence to Cristina Galalae .

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Editors and Affiliations

  1. Alliance School of Business, Alliance University, Bangalore, Karnataka, India

    Arindam Das

  2. Marketing, Xavier School of Management, Jamshedpur, Jharkhand, India

    Himadri Roy Chaudhuri

  3. Marketing, Adam Smith Business School, University of Glasgow, Glasgow, Lanarkshire, UK

    Ozlem Sandikci Turkdogan

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Galalae, C., Licsandru, T. (2024). A Post-socialist Reading of Displaced Images from the Global South: The Case of Roma, Eastern Europe’s Oriental Other. In: Das, A., Chaudhuri, H.R., Turkdogan, O.S. (eds) Postcolonial Marketing Communication. Springer, Singapore. https://doi.org/10.1007/978-981-97-0285-5_10

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