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Introduction

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Postcolonial Marketing Communication

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Abstract

The system of hegemonic domination and overpowering influence over the ‘less developed’ countries/cultures exercised through a set of ideological measures and economic instruments by the more powerful countries (relatively from the Global North) continues to this very day.

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Author information

Authors and Affiliations

  1. Alliance School of Liberal Arts, Alliance University, Bangalore, Karnataka, India

    Arindam Das

  2. Adam Smith Business School, University of Glasgow, Glasgow, Scotland, UK

    Ozlem Sandikci Turkdogan

Authors
  1. Arindam Das
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  2. Ozlem Sandikci Turkdogan
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Correspondence to Arindam Das .

Editor information

Editors and Affiliations

  1. Alliance School of Business, Alliance University, Bangalore, Karnataka, India

    Arindam Das

  2. Marketing, Xavier School of Management, Jamshedpur, Jharkhand, India

    Himadri Roy Chaudhuri

  3. Marketing, Adam Smith Business School, University of Glasgow, Glasgow, Lanarkshire, UK

    Ozlem Sandikci Turkdogan

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© 2024 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Das, A., Turkdogan, O.S. (2024). Introduction. In: Das, A., Chaudhuri, H.R., Turkdogan, O.S. (eds) Postcolonial Marketing Communication. Springer, Singapore. https://doi.org/10.1007/978-981-97-0285-5_1

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