Trust or Cultural Distance—Which Has More Influence in Global Information and Communication Technology (ICT) Adoption?

  • Kallol BagchiEmail author
  • Purnendu Mandal
  • Khendum Choden
Conference paper


Interpersonal trust (or simply trust) plays an important role in global information and communications technology (ICT) adoption. Similarly, cultural distance (CD) could also be an important factor. This article provides empirical evidence that trust matters in global ICT adoption, but not CD, after controlling for education and economy. This may provide a partial explanation as to why Asian tiger nations, despite their big cultural distance values were successful in phenomenal ICT/economic growth. Pooling data for three ICT products from multiple nations, it was found that trust is significant when ICT adoption is considered. It is possible that although the direct influence of CD on ICT adoption is not significant, CD may influence global ICT adoption indirectly.


Path Coefficient Cultural Distance Interpersonal Trust High Trust Asian Nation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. 1.
    Kirs, P.J., & Bagchi, K. (2012, October). The impact of trust and changes in trust: A national comparison of individual adoptions of information and communication technologies and related phenomenon. International Journal of Information Management (IJIM), 32, 431–441.CrossRefGoogle Scholar
  2. 2.
    Fukuyama, F. (1995). Trust-the social virtues and creation of prosperity. New York: Free Press.Google Scholar
  3. 3.
    Shenker, O. (2001). Cultural distance revisited: Towards a more rigorous conceptualization and measurements of cultural differences, Sept. 22, 2001, JIBS.Google Scholar
  4. 4.
    Inglehart, R. (1994). The impact of culture on economic development: Theory, hypotheses, and some empirical tests. Ann Arbor: Department of Political Science, University of Michigan.Google Scholar
  5. 5.
    Ives, B., & Jarvenpaa, S. L. (1991, March 1). Applications of global information technology: Key issues for management. MIS Quarterly, 15, 32–49.CrossRefGoogle Scholar
  6. 6.
    Choden, K., Bagchi, K., Udo, G., & Kirs, P. (2010). Do Schwartz’s value types matter in internet use of individual developing and developed nations? AMCIS 2010 Proceedings. Google Scholar
  7. 7.
    Hoftstede, G. (1980). Culture’s consequences: International differences in work-related values. Sage Publishers.Google Scholar
  8. 8.
    Kogut, B., & Singh, H. (1988). The effect of national culture on the choice of entry mode. Journal of international business studies, 411–432.Google Scholar
  9. 9.
    Hofstede, G., & Hofstede, G. (2005). Cultures and organizations: Software of the mind: Intercultural cooperation and its importance for survival (2nd ed.). Cambridge: McGraw-Hill.Google Scholar
  10. 10.
    Reiter, M. (1996). Distributing trust with the Rampart toolkit. Communications of the ACM, 39(4), 71–74.CrossRefGoogle Scholar
  11. 11.
    Muir, B. M. (1987). Trust between humans and machines, and the design of decision systems. International Journal of Man-Machine Studies, 27(5–6), 527–539.CrossRefGoogle Scholar
  12. 12.
    Arbuckle, J. (2007). Amos 16.0 User’s Guide, ISBN-10: 1-56827-394-0, AMOS Development Corporation.Google Scholar
  13. 13.
    Knack, S., & Zack, P. (2001, April). Trust and growth. Economic Journal.Google Scholar
  14. 14.
    Putnam, R. D. (1993). Making democracy work: Civic traditions in modern Italy. Princeton: Princeton University Press.Google Scholar
  15. 15.
    Zak, P. J., & Knack, S. (2001). Trust and growth. The economic journal, 111(470), 295–321.Google Scholar
  16. 16.
    Uslaner, E. M. (2002). The moral foundations of trust. New York: Cambridge University Press.Google Scholar
  17. 17.
    Bagchi, K., Hart, P., & Peterson, M. F. (2004). National culture and information technology product adoption. Journal of Global Information Technology Management, 7(4), 29–46.Google Scholar
  18. 18.
    Barro, R. J. (1992, August). Human capital and economic growth. POLICIES FOR LONG-RUN ECONOMIC GROWTH A Symposium Sponsored By The Federal Reserve Bank of Kansas City (pp. 27–29). Jackson Hole, Wyoming August.Google Scholar

Copyright information

© Springer Science+Business Media Singapore 2013

Authors and Affiliations

  • Kallol Bagchi
    • 1
    Email author
  • Purnendu Mandal
    • 2
  • Khendum Choden
    • 1
  1. 1.College of Business AdministrationThe University of Texas at El PasoEl PasoUS
  2. 2.James Cook University, JCU SingaporeSingaporeSingapore

Personalised recommendations