Abstract
The purpose of this paper is to combine the analytic hierarchy process (AHP) with usability test to understand the goals, needs, views and attitudes of young users while shopping on the official website of luxury brands on mobile phones, and provide design guidelines for website construction. In this study, the authors establish an evaluation index system that consists of six dimensions: learnability, ease of use, interface design, attractiveness, consistency, and security and fault tolerance. A total of 34 secondary indicators are identified. Corresponding weight values were calculated and assigned to them to establish a usability evaluation system of mobile websites. These research results are of great theoretical and practical importance to the evaluation of the usability of luxury official websites and the further improvement of luxury websites.
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Qi, W., Yang, P. (2021). Usability Evaluation of Mobile Luxury Brand Websites Based on the Analytic Hierarchy Process. In: Pan, JS., Li, J., Namsrai, OE., Meng, Z., Savić, M. (eds) Advances in Intelligent Information Hiding and Multimedia Signal Processing. Smart Innovation, Systems and Technologies, vol 211. Springer, Singapore. https://doi.org/10.1007/978-981-33-6420-2_4
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DOI: https://doi.org/10.1007/978-981-33-6420-2_4
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