An Overview of How VR/AR Applications Assist Specialists in Developing Better Consumer Behavior and Can Revolutionize Our Life

Part of the Studies in Rhythm Engineering book series (SRE)


Augmented reality (AR) and virtual reality (VR) have become the presence of daily life. We draw on outstanding research to substantiate that VR/AR are scientific tools that can be integrated in many fields of research, in learning, in marketing campaigns and product design, in psychology, medicine, economy, etc., meeting the principles of circular economy at the same time. Due to the fulminant evolution of communication and interconnected modern devices, VR/AR are more and more present in every business, in every research field. VR/AR facilitate the implementation of simulations and experiments under a safe environment, avoiding possible damages and spending money on expensive technologies. Our study, using references on VR and AR applied in current activities and different fields of business, shows what the current state of knowledge in the field is and opens interesting perspectives regarding the impact of VR and AR on the future market and research, building an interdisciplinary bridge between technology and learning, psychology, medicine, economy (marketing, tourism, and industry). The context in which these technologies will be developed must be seen not only from the perspective of a particular field, but especially as a concrete impact on humans.


VR AR Real life Psychology Medicine Economy Consumer behavior 


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© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021

Authors and Affiliations

  1. 1.Doctoral SchoolUniversity of Physical Education and SportsBucharestRomania
  2. 2.Department of Economic ScienceSpiru Haret UniversityBucharestRomania
  3. 3.Department of Business ScienceInstitute Polytechnic of TomarTomarPortugal
  4. 4.Department of Veterinary MedicineSpiru Haret UniversityBucharestRomania

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