Personality Metatraits, Neurocognitive Networks, and Reasoning Norms for Creative Decision-Making

Part of the Studies in Rhythm Engineering book series (SRE)


Creative decision-making can be viewed as comprising two elements—generative and evaluative thinking (Guilford, 1967; Paulus, Coursey, & Kenworthy, 2019; Sunstein & Hastie, 2015). Generative thinking produces a large number of alternatives. Evaluative thinking eliminates less-promising options (and revises them) for a small number of high-quality solutions. Iterative generative-evaluative thinking is discussed in light of dual personality metatraits, neurocognitive networks, and reasoning modes; these three themes—progressing from creative personal motivation to individual cognition to group norms—provide consistent perspectives for generative-evaluative thinking in terms of plasticity–stability metatraits, default-executive brain networks, and abductive–deductive/inductive modes of reasoning, respectively.


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Authors and Affiliations

  1. 1.Department of Communication Arts, University of Wisconsin-MadisonMadisonUSA

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