Abstract
Creative decision-making can be viewed as comprising two elements—generative and evaluative thinking (Guilford, 1967; Paulus, Coursey, & Kenworthy, 2019; Sunstein & Hastie, 2015). Generative thinking produces a large number of alternatives. Evaluative thinking eliminates less-promising options (and revises them) for a small number of high-quality solutions. Iterative generative-evaluative thinking is discussed in light of dual personality metatraits, neurocognitive networks, and reasoning modes; these three themes—progressing from creative personal motivation to individual cognition to group norms—provide consistent perspectives for generative-evaluative thinking in terms of plasticity–stability metatraits, default-executive brain networks, and abductive–deductive/inductive modes of reasoning, respectively.
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Notes
- 1.
Idea quality is assessed by combinations of originality and feasibility. However, Nijstad et al. (2010) focused on originality, because empirically originality is a more difficult quality to achieve and, conceptually, originality is considered the hallmark of creative ideas.
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Ahn, P.H., Van Swol, L.M. (2021). Personality Metatraits, Neurocognitive Networks, and Reasoning Norms for Creative Decision-Making. In: Dutta, T., Mandal, M.K. (eds) Consumer Happiness: Multiple Perspectives. Studies in Rhythm Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-33-6374-8_11
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