Folklore and Tourism: Folk Dance Groups as a Strategy to Promote the Development of Cultural Tourism

Abstract

This research focuses on folk dance groups and cultural tourism, being a topic of great worldwide relevance in the field of tourism, which is why the main problem is to determine how folk-dance groups influence to promote tourism culture in the José Luis Tamayo parish (Muey) province of Santa Elena. For the study, a quantitative approach and descriptive research that involved both representatives and dancers of the folk dance groups of the José Luis Tamayo parish were used; whose results show that 100% of the respondents are “totally in agreement” that cultural tourism can be developed through folk dance groups, also with 57% and 34% indicate being “totally agree” and “agree” respectively that the promotion as a tourist destination of the José Luis Tamayo parish is important to achieve cultural tourism development. Being able to conclude that folk dance groups constitute a strategy to promote the development of cultural tourism, having to receive significant and real support from public and private institutions so that they can really achieve their goals. proposals.