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Virtual Reality as Tool for Resilient Tourism Companies

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Book cover Advances in Tourism, Technology and Systems (ICOTTS 2020)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 208))

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Abstract

The present document has the objective to identify whether virtual reality can become a disruptive technology for the promotion of small touristic companies in times of pandemic or financial crisis by implementing the concept of organizational resilience in order to explain the success or failure of touristic Small and Medium Enterprises (SME’s) in La Fortuna, located around and within Arenal Volcano National park in the northern region of Costa Rica by exploring the application of virtual reality as disruptive tool for activities that promote SME’s in times of crisis, as the one we are experiencing due to the pandemic. We are taking into consideration literature related to the term resilience and compile information from local tour operators in order to demonstrate the crisis, the promotion means used, and the option to implement virtual reality in such promotion. Results show that the closure of borders directly affect this area since foreign visitors represent 95% of tourists, so meeting the 80 activities being offered, as well as the specialized culinary services, and the variety of hotels from big and small businesspeople, is affected. Confinement represents a barrier for the national tourist, but it becomes an opportunity for a personalized promotion. Going from the use of social networks, e-commerce, emails, the dependence on big companies operating online, to providing immersive and telepresence experiences, consolidates their brands from a closer relationship to the customer, impacts on emotional aspects, and leans the balance for future visitation intentions.

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Author information

Authors and Affiliations

  1. Technological Institute of Costa Rica, San José, Costa Rica

    Mario Rojas Sánchez

  2. University of Sevilla, Seville, Spain

    Pedro Palos-Sanchez

Authors
  1. Mario Rojas Sánchez
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  2. Pedro Palos-Sanchez
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Correspondence to Pedro Palos-Sanchez .

Editor information

Editors and Affiliations

  1. Institute of Accounting and Administration of Porto (ISCAP), Polytechnic Institute of Porto, São Mamede de Infesta, Portugal

    João Vidal de Carvalho

  2. ISEG, University of Lisbon, Lisbon, Portugal

    Álvaro Rocha

  3. School of Hospitality and Tourism, Polytechnic of Porto, Vila do Conde, Portugal

    Pedro Liberato

  4. Universidad EIA, Envigado, Colombia

    Alejandro Peña

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Sánchez, M.R., Palos-Sanchez, P. (2021). Virtual Reality as Tool for Resilient Tourism Companies. In: de Carvalho, J.V., Rocha, Á., Liberato, P., Peña, A. (eds) Advances in Tourism, Technology and Systems. ICOTTS 2020. Smart Innovation, Systems and Technologies, vol 208. Springer, Singapore. https://doi.org/10.1007/978-981-33-4256-9_4

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