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Is Wine Tourism a Niche Tourism? Antecedents and Consequences of Wine as a Niche Tourism, a Conceptual Model

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Advances in Tourism, Technology and Systems (ICOTTS 2020)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 208))

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Abstract

Tourism is a phenomenon that moves millions of people around the world, taking as a major driver of the global economy. Every year, much due to the frequent changes in the tourism environment, fosters competition between and within tourist destinations. In specific, the wine tourism activity involves the participation of a certain group of people, called wine tourists, who look for experiences related to wines and wineries at wine tourism destinations. Trends in global tourism demand suggest the emergence of sophisticated consumers looking for new, different and specific tourist experiences. In such context, niche marketing seems a relevant response to market dynamics. Wine tourism activities consist of, above all, wine tastings and cellar, wine house and wine museum visits. Currently, and in the future, wine tourism has provided and boosted the creation of genuine and unique tourist experiences, more and more differentiated tailor-made. This study discusses the increasing phenomena of wine tourism and the relationship marketing perspective associated to specific tourism contexts. Based in the literature review, we propose a model that connects Antecedentes: Wine Knowledge (WK) e Prior Involvement (PI) Experience: Emotions (E), Consequences: Involvement Enhancement (IE) e Word of Mouth (WOM). A future study should include emotional factors. The new vogue of wine tourism forces us to challenge and re-visit the power relationships that exist within contemporary tourism and the host–guest relationship. As an interdisciplinary approach, this research contributes positively to the development of theory in relationship marketing and tourism contexts in wine management (theoretical implications). At the end, guidelines for future work will be presented.

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Acknowledgment

This work is financed by national funds through FCT - Foundation for Science and Technology, IP, within the scope of the reference project UIDB/04470/2020.

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Authors and Affiliations

  1. Instituto Superior de Gestão e Administração de Santarém, Santarém, Portugal

    Vasco Ribeiro Santos

  2. CBQF UCP – ESB, Fernando Pessoa University, Porto, Portugal

    Paulo Ramos

  3. Polytechnic Institute of Cávado and Ave (IPCA), Barcelos, Portugal

    Bruno Barbosa Sousa

Authors
  1. Vasco Ribeiro Santos
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  2. Paulo Ramos
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  3. Bruno Barbosa Sousa
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Corresponding author

Correspondence to Bruno Barbosa Sousa .

Editor information

Editors and Affiliations

  1. Institute of Accounting and Administration of Porto (ISCAP), Polytechnic Institute of Porto, São Mamede de Infesta, Portugal

    João Vidal de Carvalho

  2. ISEG, University of Lisbon, Lisbon, Portugal

    Álvaro Rocha

  3. School of Hospitality and Tourism, Polytechnic of Porto, Vila do Conde, Portugal

    Pedro Liberato

  4. Universidad EIA, Envigado, Colombia

    Alejandro Peña

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Santos, V.R., Ramos, P., Sousa, B.B. (2021). Is Wine Tourism a Niche Tourism? Antecedents and Consequences of Wine as a Niche Tourism, a Conceptual Model. In: de Carvalho, J.V., Rocha, Á., Liberato, P., Peña, A. (eds) Advances in Tourism, Technology and Systems. ICOTTS 2020. Smart Innovation, Systems and Technologies, vol 208. Springer, Singapore. https://doi.org/10.1007/978-981-33-4256-9_32

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