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Analyzing Tourism Agents’ Perceptions of the Use of Artificial Intelligence

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Advances in Tourism, Technology and Systems (ICOTTS 2020)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 208))

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Abstract

In Tourism, artificial intelligence already has numerous applications, facilitating processes, adding value to experiences, and improving competitiveness. However, its use raises several questions for companies and tourist destinations. As this research subject in tourism is still limited, the present study, based on nine semi-structured interviews, aims to identify and analyze the perceptions of tourist agents (companies and destinations) about the advantages and/or disadvantages, challenges, implications of use, and also of non-use, of artificial intelligence in the current situation of COVID-19 and in the future. The results underline the unanimous perception of the importance of using technology that does not replace the human component but adds value to it. The implications and suggestions for future work will also be presented.

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Notes

  1. 1.

    TA-Travel Agency; 4-star Hotel-4-star H; R-Restaurant; LS-Leisure Surfing; LC-Leisure Cultural Tours; LN-Leisure Nature-based; M-Museum; RH-Rural Hotel; D-Destination.

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Author information

Authors and Affiliations

  1. Instituto de Ciências Sociais, Universidade do Minho, Braga, Portugal

    H. A. Sampaio

  2. Laboratório de Paisagens, Património e Território, Braga/Guimarães, Portugal

    H. A. Sampaio

  3. Escola Superior de Tecnologia e Gestão, Instituto Politécnico de Viana do Castelo, Viana do Castelo, Portugal

    A. I. Correia

  4. Escola Superior de Hotelaria e Turismo, Instituto Politécnico do Porto, Porto, Portugal

    H. A. Sampaio, A. I. Correia & C. Melo

  5. Unidade de Investigação Aplicada à Gestão, Bragança, Portugal

    A. I. Correia

  6. Centro de Investigação em Turismo, Inovação e Desenvolvimento, Coimbra, Portugal

    C. Melo

  7. Centro de Investigação Para a Valorização de Recursos Endógenos, Portalegre, Portugal

    C. Melo

  8. Escola Superior de Hotelaria e Turismo, Instituto Politécnico do Cávado e do Ave, Barcelos, Portugal

    H. A. Sampaio & L. Brazão

  9. Faculty of Arts, Department of Archaeology, Helwan University, Cairo, Egypt

    S. Shehada

Authors
  1. H. A. Sampaio
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  2. A. I. Correia
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  3. C. Melo
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  4. L. Brazão
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  5. S. Shehada
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Corresponding author

Correspondence to H. A. Sampaio .

Editor information

Editors and Affiliations

  1. Institute of Accounting and Administration of Porto (ISCAP), Polytechnic Institute of Porto, São Mamede de Infesta, Portugal

    João Vidal de Carvalho

  2. ISEG, University of Lisbon, Lisbon, Portugal

    Álvaro Rocha

  3. School of Hospitality and Tourism, Polytechnic of Porto, Vila do Conde, Portugal

    Pedro Liberato

  4. Universidad EIA, Envigado, Colombia

    Alejandro Peña

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Sampaio, H.A., Correia, A.I., Melo, C., Brazão, L., Shehada, S. (2021). Analyzing Tourism Agents’ Perceptions of the Use of Artificial Intelligence. In: de Carvalho, J.V., Rocha, Á., Liberato, P., Peña, A. (eds) Advances in Tourism, Technology and Systems. ICOTTS 2020. Smart Innovation, Systems and Technologies, vol 208. Springer, Singapore. https://doi.org/10.1007/978-981-33-4256-9_22

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