Abstract
The World Tourism Organization predicts that the number of global tourists will keep growing by 3.8% per year until 2020, and the number of international tourists to China will reach 1800 million by 2030. The World Tourism Association also predicts that from 2010 to 2020, the number of international tourists and international tourism income will grow by 4.3 and 6.7% annually, higher than the 3% average annual growth of the world’s wealth in same period.
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With more than ten-year expertise in terms of market survey, market research, industry research and investment consulting services, CIConsulting is now a leading professional institution in the field of industry research in China.
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The Strategy was proposed by Li Jinzao, head of National Tourism Administration in 2015. Centering on 5 major goals, the Strategy aims to launch 10 major tourism initiatives, and to carry out 52 measures so to advance the transformation and upgrading of the tourism industry, to improve its quality and efficiency, and to speed up the modernization and internationalization of the industry in the following three years (2015–2017).
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Zhou, P. (2019). Analysis of the Trend of Tourism Development in China. In: The Theory and Practice of China's Tourism Economy (1978–2017). Research Series on the Chinese Dream and China’s Development Path. Springer, Singapore. https://doi.org/10.1007/978-981-32-9107-2_7
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DOI: https://doi.org/10.1007/978-981-32-9107-2_7
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